WEST 32nd ~ OPENING IN KOREA ~ NOV 15 NOVEMBER 22!

EDIT: In order to not be decimated by the beast known as Beowolf, the film release date has been pushed by one week to November 22.

West 32nd opens in Korea on November 22. I am writing this to ask for your help. I don’t have a very strong network out in Seoul, but I thought like many of us in the states, we have friends and family in Korea. So I am calling out to you to help get the word out.

The film opens on NOV 22 through CGV Theaters in Seoul. It will be opening in limited release in Korea with 6 screens in Seoul so hopefully one of those screens is near someone you know.

Please let folks know:

OPENING IN KOREA NOVEMBER 22

WEST 32nd (웨스트32번가)
a film by Michael Kang
featuring John Cho, Jun Kim, Grace Park, Jane Kim and Jun Ho Jeong

http://www.w32nd.com

http://movie.naver.com/movie/bi/mi/basic.nhn?code=62637
http://www.maxmovie.com/movie_info/detail.asp?m_id=M000043036

SYNOPSIS:

When John Kim, an ambitious young lawyer, takes on a pro bono case to exonerate a fourteen-year-old boy from a first degree murder charge, he finds a world he never knew existed in the underbelly of Manhattan – the Korean underworld. Infiltrating the knotty and complex realm of Korean organized crime to search for clues, he meets his match, Mike Juhn, a rising soldier in the syndicate. Recognizing John’s determination and daring, Mike brings John into his confidence, furtively drawing him into his scheme to re-shuffle the Korean underworld. Though they become fast friends, they just as quickly end up trying to outfox each other as they discover they’ll both do anything to win.

당신이 믿는 순간 진실은 거짓이 된다
차가운 밤공기를 가르는 세발의 총성!
뉴욕한인타운 에서 한 건의 살인사건이 발생한다
용의자는 14세의 한국계소녠
이 사건을 통해 자신의 입지를 확고히 하려는 변호사 존 김은
소년의 무죄를 증명하기 위해 뉴욕의 지하세계로 파고들고 그곳에서 마이크를 만난다.
죽은 전진호의 뒤를 이어 룸싸룽의 영업이사가 된 마이크.
둘 사이에는 팽팽한 긴장감이 흐르고
어느새 둘은 하나의 목적을 향해 달려가기 시작한다.
그리고 진실과 거짓 사이의 경계는
점점 희미해지기 시작 하는데…

A NOTE FROM THE DIRECTOR:

This has been an incredible labor of love for me. It was a dream that took years in the making come true. I had first started writing the script for “West 32nd” with my partner Edmund Lee back in 1998. To see the film in finished form is truly surreal. I am still amazed that we were able to make a film starring a predominately Korean American cast about a subculture of New York that most people don’t even know exists. This film has been an uphill battle on many levels, but a battle well worth it. And the final product is something I am very proud of.

We are about to open the film in Korea and I am nervous to say the least. I am nervous because I don’t know if people in Korea are aware of the film’s existence. I am also nervous because I don’t know how a mass Korean audience is going to react to the film. And I am mostly nervous because I know that the success or failure of this film in the theaters could not only effect my career but potentially Asian and Asian American co-productions in the future.

Regardless of all the stress, this is a great moment for me. Having the film play here is like getting to send a love letter back home.

My hope in making this film has always been to bridge the gap between Korean Cinema and Hollywood. From the reactions we have gotten from the film so far, I believe we succeeded in that goal. We had to turn hundreds of people away from our world premiere at the Tribeca Film Festival and we had an immensely positive response when we played the film at The Pusan International Film Festival. Critical and festival accolades at this point are meaningless though. The moment of truth is this theatrical run of the film where the movie will be seen by regular movie-going audiences. I hope you can help me now make sure as many people as possible come out and support it.

This film is a bold experiment on the part of CJ Entertainment (if you aren’t familiar, CJ Entertainment is one of the largest studios in Korea — CJ distributes most of the big Korean and Hollywood films in Korea); this is the first time they have fully financed and distributed an U.S. production. This is also the first time they have decided to take a chance on investing in a Korean American filmmaker. Right now, they are hoping that the experiment is a success, but it is truly uncharted territory for them.

This intimate personal story in the form of a crime drama is not the type of film CJ Entertainment is used to marketing.  American-style independent filmmaking is new to them. Korean American stories are new to them.  For those of you that don’t know, “West 32nd” is a gritty New York crime story much in the vein of films like “Dog Day Afternoon” or “Serpico” from the 70’s while also trying to capture the aesthetic slickness of contemporary Korean cinema — films like “Oldboy” and “Bittersweet Life.” It is not an easy film for anyone to market.

In the U.S., we may know who John Cho (Harold And Kumar) and Grace Park (Battlestar Galactica) are, but in Korea those names have very little marquee value. We luckily have a cameo from Jun Ho Jeong (My Hero, My Boss) and the film also stars a rising talent Jun Kim (The Lobbyist). But regardless, this is no “D-War” and we don’t have the ad dollars behind us to make it a huge blockbuster release… Nor does it make any sense to try to be that. While “West 32nd” is a crime genre movie that appeals universally, at its heart the film is a personal story about Koreans in America and explores the relationships between 2nd, 1.5 and 1st generation Korean Americans.

CJ Entertainment is hoping that the film can generate word-of-mouth buzz. The only way for that to happen of course is if we can get people to come out and see it first. My biggest fear is that because I don’t live in Seoul and have no way to directly reach out to folks, people may not aware of the film’s release.  We are starting our run on 15 screens in Korea (6 in Seoul).  The internet is my only real hope for getting the word out to people. Please take a moment to pass this along to any friends and family you may have in Korea. It could make all the difference.

Thank you in advance.

FIGHTING!

-Mike Kang
dir West 32nd

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8 thoughts on “

  1. good stuff man!  I actually remember first seeing the trailer while I was stuck in Korea.  There’s mad gyopos out in the motherland starving for a story like this.  I’ll do what I can here from Chicago. 

  2. i actually became friends with Jun here in korea, i’m also friends with Hans that was in your movie.  don’t worry mike, i got a whole bunch of us here dats gonna go watch it next week.

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